The best time to manage a crisis is before it happens. It’s impossible to put the toothpaste back into the tube. That’s why it is critical to consider and plan ahead for crises when everything is running smoothly. Your company’s reputation is on the line, and if your customers or investors defect, it will take a long time to get them back. Our experts can help you assess where you’re vulnerable and can work with your teams to develop crisis communications plans and ensure that your spokespeople will be smart, swift and on point. Whether it is a product recall, a natural disaster, an accounting issue or an environmental problem, we help prepare you with the most credible response, making sure that all stakeholders are addressed.
But a crisis is not the only situation that requires early planning and special communications. Consider the volatility and unrest often associated with the retirement of a CEO or other C-Suite executive who is highly-regarded. Our experts are called in six to twelve months in advance of the planned announcement to ensure that the designated successor has the opportunity to develop his or her own reputation with investors and other key constituents.